Masai tunic dress knock off




I have bought a fair few garments made by The Masai Clothing Company. One of the reasons that I returned to sewing was because I was sure that I could make similar styles. They looked quite basic enough to copy. They’re traditionaimagel shapes used in an imaginative way and as the cost averages around £100 for a simple piece, the decision to have a go at making my own was a no-brainier.

Masai create lots of variations in the same fabric. Retailers’ selections therefore are diverse and customers may not see a garment in that particular fabric/style combo anywhere else.

Masai also control how many authorised sellers operate within a given area. Smart marketing indeed. eBay sellers have no shortage of buyers, I speak from experience as a buyer who lost many a bid and as a seller who couldn’t believe how much people were prepared to pay.
That said, here is my take on a Masai tunic dress using an old pattern that I picked up from a charity shop. Styled up with typical Masai features of oversized pockets and elasticated hem (3″ either side of the side seam).

Hem detail

Hem detail

Pocket detail

Pocket detail

The fabric is, I think, seersucker, a tiny brown and beige gingham bought from Aberkan in Mostyn, cheap as chips.

I know! a gingham smock, but hey, it works for me! I’ll wear it with leggings, Toms or flat ankle boots and the ubiquitous cardigan.

Special thanks goes to Dolly, my ever willing assistant, who’s relishing the limelight – she doesn’t get out much but she dresses well.

You can just see a little glimpse of my Tessuti Megan cardigan. I’ll be blogging about that anon.


6 thoughts on “Masai tunic dress knock off

  1. Your dress is great!

  2. I had never heard of this company and have now had a look at what they make. Many of the dresses seem to be empire line, with interesting pockets. Also they seem to use some nice fabrics, but as you note they are a) basically simple and b) rather expensive. So I think as an incentive to make your own this is ideal. I also think you will be able to get a lot of variations out of the Simplicity pattern.

  3. Thanks Kate, with Masai the devil is in the detail, they cut their dresses tapering in toward the hem, managing to be loose fitting yet slenderising.

  4. Your tunic worked out great! I found your blog as I had exactly the same thoughts re Masai this week and was looking for a basic pattern to use. Having seen what you have achieved I am definitely having a go!

    • I’m glad you’re inspired that is good to know, and yes, the devil is in the details and those are easy to copy and add to a basic pattern. You can get some good ideas from online sellers by zooming in on areas of interest.

      Good luck!

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